"The Canada Goose jacket, is it worth it?"

That's the question I asked a bunch of commuters while waiting for the jitney in Toronto. When I start spied the huge numbers of Canada Goose jackets flocking the city I had no clue the downward-filled, fur-trimmed jackets were so expensive. With so many people wearing the Canadian-made coat, I figured the toll was affordable.

I was wrong.

With a toll tag of effectually $1,000 per parka, the Canada Goose jacket is expensive.

Is Canada Goose jackets worth it?

Kerry vs. Canada Goose Kensington Jacket

Why are Canada goose jackets and so expensive? Are Canada Goose jacket wearers getting goosed? Or is there real value behind the expensive Canada Goose brand? Basically, Is information technology worth it?

Let'south unpack this pricy parka.

Why are Canada goose jackets so expensive?

Canada Goose was founded in 1957 by Sam Tick equally a working-form make just has since transformed into a luxury condition symbol. The brand boasts their jackets can suffer temperatures as depression as -30°C and the animal fur trim (coyote fur) protects confronting air-flow and frostbite.

In 2001 Sam Tick'southward grandson, Dani Reiss, became CEO and expanded the Canada Goose brand in Stockholm and across Europe. Canada Goose got an off-camera boost when cold-weather film crews donned the jackets during picture show production, and made it on the backs of celebrities in 2004 when Reiss sponsored cold-weather flick festivals like Sundance and the Berlin Film Festival.

Canada Goose Kate Upton

Catch a chill: Sports Illustrated bikini model Kate Upton is downward with the goose.

In 2013 the brand blew upward in the Usa when Kate Upton wore a Canada Goose parka on the encompass of Sports Illustrated. Now that's exposure!

The materials and applied science used in Canada Goose jackets have non changed significantly since the early days. The brand is at present using 800 Power Fill Hutterite down, which is traceable, in the priciest jacket models, simply the price has jumped significantly with few cloth changes to the jacket itself.

What has changed is celebrity endorsement and international popularity.

Then why are Canada goose jackets so expensive? Canada Goose is expensive because the jacket is now accounted a luxury brand worn past celebrities around the earth. Sure, many coat owners claim the Canada Goose materials and technology are superior and warmer to other winter coats on the market place, then let'south unpack the details.

Canada Goose Jacket, Is information technology worth it?

For years Canada Goose has used downwards insulation, referred to as fill pulverization in the industry. Fill ability is a measure of the loft, or the "fluffiness" of a down product. Canada Goose jackets have a standardized fill power of 625, 675, 750, and 800. The pricest parkas boast an 800 make full of Hutterite downward, which is traceable in sure models.

The jacket trounce, or outer material, is made from "Arctic-Tech", which is how Canada Goose brands a standard material fabricated from 85% polyester and 15% cotton with a DWR (durable h2o repellent) finish.

Now you lot know some down jacket lingo, permit'south compare all the "luxury" Canada Goose features with a winter jacket I own from Patagonia, the Tres 3-in-i Parka.

Canada Goose Shelburne VS. Patagonia Tres 3-in-1

Canada Goose Shelburne Parka:
Fill up Pulverisation: 625 White Duck Down
Shell: Chill-Tech 85% Polyester, 15% Cotton, DWR
Hood: Removable Creature Fur Tim
Features: Celebrity Owned
Temperature: -ten°C / -20°C
Weight: Not Given
Country: Made in Canada
Price: $ane,100 (Never on auction)

Patagonia Tres 3-in-1 Parka
Fill Pulverisation: 700 Duck and Goose Downwards (100% recycled)
Shell: H2No 100% Polyester (l% recycled), DWR
Hood: Adjustable, Snap-on/off, Stand up-up Collar
Features: 3-in-1: Zilch-out Parka + Shell
Temperature: -10°C / -20°C
Weight: i,446 chiliad (51 oz)
Land: Made in Vietnam, Fair Trade Certified
Toll: $750.00 ($300 on sale)

Bottom Line:The Canada Goose Shelburne Parka and the Patagonia Tres 3-in-one Parka are comparable winter coats. Both boast comparable down fill powder, a durable water repellent finish on a polyester crush. Canada Goose has a coyote trim hood and all new materials with an Arctic-Tech shell, while activist make Patagonia uses recycled components, no fur, an H2No shell, and offers a 3-in-1 design. Both jackets are comparably temperate rated.

Toll: On price, Patagonia jackets can be purchased on sale (I got mine for $300) and Canada Goose jackets are never price-reduced at the end of the season. The Canada Goose Jacket costs 32% more than the Patagonia Jacket (regular cost) and 73% more on sale.

Everyone knows these parkas never continue on sale, so Canada Goose isn't racing to the bottom to be the cheapest or most affordable coat in the market place. I mean, if you want inexpensive, yous shop at Walmart. If yous want a Canadian-made glaze, then maybe there's a price to pay.

Considering material and engineering both winter jackets are comparable, so spending MORE on a Canada Goose Jacket isn't worth it, right?

What practice people remember?

Reasons to Buy a Canada Goose Jacket

The worst type of cold is the feeling of the moisture windchill biting your bones while waiting for a bus. Permit's become back to the bus stop in Toronto where I asked budget transit commuters, "Why the heck did y'all buy such an expensive coat?"

Why people buy the Canada Goose Jacket

  1. Warm without bulk: Felt "light as air".
  2. Loftier quality materials, durable: Loved stitching, fabric, perceived coat to exist durable. "An investment that will terminal for years".
  3. Made in Canada: "Not a cheap coat made in Prc."
  4. Lifetime Guarantee: "Warranted to the original owner".
  5. Fashionable: "Popular in the culture."

Reasons for not buying: "It's likewise expensive, not worth the cost", "just a celebrity brand", "it's all marketing", and "you can buy a comparable coat for less".

Birds of a feather? Pros and Cons!

It'due south hard to put a price on staying warm. It'due south fifty-fifty harder to put a toll on emotions and how you experience wearing something that'southward deemed special, rare, or luxury.

Aye, you lot tin can find a warm wintertime jacket comparable to a Canada Goose jacket for a lot less money. The biggest differences between Canada Goose and other wintertime jackets on the market is the controversial coyote fur trimmed hood, expensive luxury cost, and the Fabricated in Canada origin.

Future buyers should note the contempo Canada Goose auction to U.S. visitor Bain Capital could alter where the jacket is made. So far the coat has remained in Canada.

For me, I'thou sticking to my $300 Patagonia Parka. The cost betoken has enabled me to buy a dressier, fully-lined wool coat for $199 from BCBGMAXAZRIA.

Kerry K. Taylor

So far I'm dealing with the Canadian chill, but I'd love to know what yous guys think. Driblet your comments, below. Would you bring together the flock and purchase a $1,000 coat?

Love love love,
Kerry